L'Oréal Paris Keratin Straight 72H Shampoo is crafted to give you smooth, straight hair for up to 72 hours. Infused with keratin and specially formulated ingredients, it works to tame frizz and provide long-lasting sleekness. The shampoo gently cleanses while nourishing each strand, leaving your hair soft, shiny, and effortlessly straight. It also helps protect your hair from humidity and external damage, ensuring a polished look that lasts. Perfect for achieving salon-quality straight hair at home.