L'Oréal Paris Color Protect Shampoo is designed to preserve and enhance the vibrancy of color-treated hair. With its unique formula, enriched with UV filters and nourishing ingredients, it locks in color and adds a radiant shine. The shampoo gently cleanses while providing protection against harmful environmental factors like sun exposure and pollution. It helps maintain your hair's softness and vitality, ensuring that your color stays rich and luminous for longer. Ideal for anyone looking to extend the life of their salon color.